Target the right sites
We source local healthcare and expert-service businesses where a static rebuild is a better fit than another CMS retainer.
Static-site rebuilds for practices with expensive public websites
We turn bloated clinic sites into fast local SEO sales pages.
We find healthcare and local expert-service businesses stuck on heavy platforms, prove what is costing them visibility, and sell a focused rebuild of the public marketing site.
LIVE TEARDOWNLOCAL SEOSTATIC FIT
Prospect: orthodontic practiceWordPress site, 41 public pages, weak location depth
92No LocalBusiness JSON-LD
Thin service pages
Booking can stay external
122practice sites already sourced and scored
25priority targets ready for human review
3evidence-backed outreach angles
The pitch
Your public site should be a clean sales asset, not a fragile software project.
The offer is not another redesign for the sake of aesthetics. It is a practical rebuild of the pages that create trust, answer local search intent, and move a visitor toward a call or booking.
The site is mostly static, but it is trapped in a heavy platform.
Service, provider, and location pages exist, but the SEO structure is weak.
Booking and phone paths are buried under generic design and plugin clutter.
The practice is paying for complexity that does not make the public site sell harder.
Lead with a teardown
Each pitch starts with concrete evidence: missed schema, weak local pages, slow public pages, or confusing conversion paths.
Rebuild the public surface
Stable marketing pages become fast, versioned, low-maintenance static pages with preserved URLs where practical.
Keep risk outside
Booking, payments, reviews, portals, maps, and PHI-sensitive workflows stay in approved third-party systems unless separately scoped.
Why the outreach works
The first impression is evidence, not a vague promise to improve SEO.
A prospect should immediately understand the missed opportunity: a page Google cannot interpret cleanly, a local service that should have its own landing path, or a platform bill that does not match the site they actually need.
Local demand gapProvider, service, location, schema, metadata, and sitemap cleanup.
Speed and maintenancePublic pages that load quickly and do not depend on plugin stacks.
Cost clarityLower hosting and fewer moving parts where the site is mostly static.
Best fit
Dental, orthodontics, med spa, dermatology, LASIK, bariatric, plastic surgery, therapy, and other local expert-service firms
Mostly public marketing pages with stable services, providers, locations, and contact flows
Businesses paying for platform complexity while obvious SEO, speed, or conversion gaps remain
Not the base offer
Patient portals, authenticated medical workflows, or custom PHI-handling forms
Daily staff CMS editing as a hard requirement
Complex e-commerce, inventory, memberships, subscriptions, or dynamic search applications
The operating rhythm
A weekly machine for finding, proving, and selling the rebuild.
1Source likely overbuilt practice websites.
2Score platform fit, SEO gaps, lead value, and pitch angle.
3Create a sharp teardown that names the first fixes.
4Sell a focused rebuild with measurable before-and-after checks.
Start with proof